Starting an Online Business by Licensing an Existing Website

So you’ve been thinking of starting your own online business but designing a Website, writing the sales copy and creating the product all seem way beyond your current computer skills and available time. Does that mean your dream of having your own online business is just that, nothing more than a dream? Of course not.Creating your own online business and its Website isn’t the only way to get started online and let’s face it, most people are not cut out to be start-up entrepreneurs anyway. However, many people are capable of managing a business that’s already been proven to make money and that has a set of standard operating procedures that anyone can follow. That’s why so many people chose to purchase franchises as their route to owning their own business.The same franchising concepts and principles that have been proven to work time and time again in the “bricks and mortar” business world are equally valid in the online business world too.In a nut shell, you find a proven online business opportunity and then duplicate it in another sales territory. I explain in detail how to locate and purchase these “Website Franchises” in my latest book How to Franchise Your Website *Global Edition*  but for now I just want to make you aware of the tremendous opportunities implementing this online business strategy can provide.So why is today the best time in history to franchise a Website? Well if you’ve read any of my other articles you’ll know that the number one reason most people haven’t thought of using a franchise business model for an online business is that everyone still believes that the Word Wide Web is world wide!In reality, the online business world is much more segmented today that most people realize! And it’s becoming more segmented every year!For example, did you know that Yahoo now has over 25 different country specific search engines, each with their own spidering algorithms that look for and prioritize Websites using that country’s local domain extension?And out of those 25 a good many of them are English speaking countries such as the United Kingdom (uk.yahoo.com) Australia (au.yahoo.com) and Singapore (sg.yahoo.com) just to name a few. To see just how segmented Yahoo has become, take a look at their world map located at http://world.yahoo.comIn addition to Yahoo, Google now has country specific search engines such as Google.co.uk, Google.com.au and Google.com.sg that also provide preferred ranking positions to local Websites.Frankly, when you start to see regional top level domains being created, such as the new dot-Asia domain http://www.dotasia.org, you know it’s just the beginning of the World Wide Web being chopped up into limited access markets that can have their own set of localized market access regulations no doubt favoring local online businesses.Sometime soon, unless an online business owner has a local presence in each of these country specific or regional markets (which could be done through a Website Franchising deal) they may be shut out from that  market completely. As an alternative to developing those country specific Websites by  themselves, you could offer to do it for them using a franchised/licensed version of their existing Website. And right now, today, is the best time to do it!Now there’s no doubt that the world’s economy is going through a severe economic contraction (some are even calling it the “Great Recession” in comparison to America’s Great Depression of the 1930’s) and many business are cutting back on their spending or plans for expansion. However, it’s also important to recognize that even during today’s downturn, forward thinking individuals and corporations will be looking for ways to prepare themselves for the day when global economic conditions improve.For example, can you tell me what General Electric (GE), Disney, Hewlett Packard (HP) and Microsoft all have in common? They were all start ups during steep declines in the U.S. economy. GE started during the panic of 1873, Disney started during the recession of 1923-24, HP began during the Great Depression, and Bill Gates and Paul Allen founded Microsoft during the recession of 1975.Each of the above companies had the courage and foresight to continue to invest in new product development and marketing even when the current business conditions were not very favorable in the short term. And as a result, each these companies emerged from their respective recessionary periods with strong market positions that capitalized on all the pent up demand and spending that occurred after things improved. So my point is, now is the best time to invest in your future and as you’ll see when you read my new book it doesn’t have to cost you a small fortune to get started.